Continual development is the key to success for any camcorder and our latest AG-HMC40 is an excellent example for that proposition. Don’t let its size or its price fool you. During our lab tests, we were astonished at the high resolution and faithful color reproduction output from this just over 2 lb. camera! At the recent Infocomm Show, many customers were amazed that such a compact & lightweight camera could create such high quality Video and Stills. We blew customers away with the HMC40’s Pre Record function. No more will they miss the shot they need. Many were surprised to see the remote ports for Zoom, Focus, Iris and Start/Stop capability in a camera at this price level (and they thought it was going to list at $3,195…read on for price reveal).

A few shooters were taken aback when I changed the recording format by simply touching the LCD touch screen display! When asked about record time, we explained the standard 2640 mA battery can last for over 3 hours but we also offer a 5,800 mA battery that can last for about 7 hours. Customers were surprised to see the remaining battery life read out to the minute with its Info Data lithium Ion batteries. Some attendees were involved in legal or law enforcement applications and were happy to see that we included Time Date stamp. There are a host of shooter assists to ensure your customer gets the shot such as the Waveform Monitor for luminance and Histogram for sharp manual focus. The focus ring can be assigned to Iris and Zoom as well. A few sharp shooters noticed the smooth gradation of the manual Iris which would allow them to make minor adjustments during recording. With six times the detail of standard definition, an ATSC Color System and a widescreen view set up the way our eyes were meant to see…the High Definition AG-HMC40, at its standard definition price point, is a no-brainer! It shoots in four different quality levels including the 21 Mbps PH Mode. Within the PH mode, they can choose six different formats. And its newer MPEG 4 H.264 compression scheme is significantly better than the older MPEG 2 and is so efficient, even the six Mbps HE mode yields beautiful HD quality truly democratizing HD production!

Compact and Lightweight
In applications where the camcorder is held for hours, shooters will really appreciate its compact size and light weight. It records to SD Cards which are so readily available and so reasonably priced.

Its Multi Style provides a variety of benefits
Simple & mobile Handle included for multi-angle shooting Tricked Out for Pro Audio Its three different configurations allow your customer to customize their HMC40 shooting style with options to meet their own needs. Imagine discreetly shooting very high quality Full HD Video & 10.6 MP Stills while masquerading as a consumer in locations that might confiscate media from “Professional” cameras. With its handle (included), the shooter can easily shoot at very low angles such as skateboards or dancing feet at a wedding. Professionals need great audio and with the optional AG-MYA30G attached, the customer now has two locking XLR inputs, complete with hard switches for Line and Mic with +48V Phantom Power, Manual level controls, and Internal/External assignment. The state-of-the-art HMC40 will also appeal to photojournalists who now have the need to shoot high quality stills and high quality video.

Fantastic Features
* HD formats: 1080/60i, 1080/30p, 1080/24p (Native); 720/60p, 720/30p, 720/24p (Native)
* Higher bit-rate recording with PH Mode (21 Mbps) yields an amazingly sharp picture
* Three latest design 1/4.1” Progressive 3MOS Imagers for full HD resolution
* 12x Leica Dicomar lens (13 elements in 10 groups), 43mm Filter Ø, Zoom range of 40.8 - 490mm*
* Extremely slow, smooth zoom for the precise control needed for dramatic sequences
* High reliability of solid state design means your customer gets a 3-year Warranty just by registering
* Time Date Stamp enables shooting legal depositions or surveillance
* Lightweight and compact, detachable handle, multi-style as seen above
* Long record time: 3 hours with included battery (7 hours continuous with 5,800mAh Battery)
* Uses the Info Data Secure Battery so remaining battery time reads out in minutes
* Pre-Record for 3 seconds to ensure shooter gets the shot from the beginning(arriving limo, lightning)
* Shooting assist functions: focus expand, focus bar and face detect in “Auto” Mode
* Waveform monitor helps with luminance for green screen where lighting has to be evenly distributed
* Optional AG-MYA30G - professional XLR audio inputs with +48V Phantom Power, Mic/Line,
Attentuation, Ch 1&2 or Ch2, level controls and mic holder (8-pin push on precision connector)
* Three User Set buttons with 14 choices for customizing the camera to the shooter’s needs
* Time code (DF, NDF, REC RUN, FREE RUN) and USER BIT
* HDMI out, Component Out (mini D terminal), Composite Video and Stereo Audio Out with included cable
* PictBridge compatible (Print photos from a compatible printer using a single wire, no computer needed)
* Touch Panel 2.7 inch Widescreen LCD displays Thumbnails & Audio Metering
Playback: Just touch the thumbnail on the LCD of the clip you want to play. In Record: Choose settings
* Remote control connection for Zoom, Focus, Iris, Start/Stop functions (Two ports - same as HMC150)
* Focus ring can also be used for Iris and Zoom. Zoom number indicator display from Z00 to Z99
* Selectable gammas & DRS Dynamic Range Stretch (OFF/1/2/3) Popular feature for Filmmakers
* Two scene files (Normal & Sparkling), digital zoom 2X / 5X / 10X (in 1080/60i & 720/60p only)
* Small, lightweight and well balanced – even K-12 School children can use easily
* Interval Recording for time compressed video (1 frame every second to 1 frame every 2 minutes)
* Enriched Auto functions: auto focus, auto white balance and auto neutral density
* Manual focus, zoom, iris & white balance (focus & zoom with numerical readout)
* Superb build quality featuring a carbon fiber chassis (lightweight and rigid)
* Syncro scan shutter, 60i: 1/60-1/250, 30p: 1/30-1/250, 24p: 1/24-1/250
* Minimum Illumination: 1 lux, (F1.8, Gain: +34dB, Slow Shutter: 1/2 sec.)